Business Strategies To Attract New Customers To Your Restaurant

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  Opening a restaurant is one of the lucrative businesses out there, especially if your business is situated in a less competitive environment. People are not machines and they can not do without eating food, based on this, we can compare the lucrativeness of a restaurant business with that of a healthcare giver.

Revenue and building up of the restaurant are the peripheral aspects of a restaurant business. The most important aspect of it is to convert visitors to customers. There are numerous factors to be consider when trying to convert a first timer to a regular, but first, try to get them through your door.

Keep in mind that the best form of advertisement is the one people hear directly from the mouth of others. Prior to the sales promotion and other business tactics, you need to ensure that the following questions have been answered correctly:

1. Is your restaurant well maintained and arranged? Menus, building, furniture and so on.

2. Are your workers well trained such that your prospects would like to return after interacting with them?

3. Are there managers on the floor to ensure that issues are properly resolved before they escalate?

4. Is the restaurant designed to maximize profit alone? Or to also ensure customers satisfaction?

5. Are there any spoilers within your premises that cam give a bad impression about your restaurant?

After all of these conditions must have been met successfully, then you can go ahead with the business tactics for driving more customers to your restaurant. Here are few business techniques to help you attract more customers to your restaurant...

One spectacular thing that will make your business unique from that of other competitors is your business brand. Your brand consists of the name, signboard, logo or badge, the insignia, the type of color combination that you used in painting your restaurant and so on. Just as every household in the TV series "Game of thrones" is marked by an iconic sigil of animal, a restaurant should also have a brand that will be peculiar to the business and also serve as an identifier that will be easy to remember.

Extensive marketing is necessary for new restaurant businesses. Creating an incentive will help your business to fill the unmet gaps that have been ignored by your competitors. Incentives can be done in different ways, for instance, there is a restaurant where I usually take my lunch not because of the delicious meals they have there but because of the Artworks that are inside the restaurant. Other art freaks like me would definitely prefer to have their lunch in this type of restaurant. Invariably, the art piece is what entices me and few other people to stay glued to the restaurant.

Present your menu in a way that will be catchy and appealing to attract new customers. A piece of vanilla chocolate can be sold in over 100 food joints. However, if you brand yours as " sidex chocolate cake with Nordic frosting ", it would draw the attention of your customers and make many food lovers curious of what your cake tastes like.

One of the things that frustrates most customers is having to wait for food or coffee when they arrive. Reduce wait time by introducing "Order-ahead features", this will ensure that staffs have the orders ready.

Whichever advertising model you choose to follow, always remember that mouth to mouth advertisement is the best way to make people aware of your business. The secret is creating a kind of relationship between you and your customers. People value direct information from family, friends, and neighbors more than reading it online.
-Never underrate the power of social media, promote your restaurant locally via Facebook, Twitter, or Instagram to keep your customers engaged.

-Let nobody leave empty handed, create coupons of " 1 free dessert if you bring a friend ".

Attracting more customers to your restaurant can be a daunting task, but if you follow the aforementioned business tactics accordingly, you will definitely see an improvement. Don't forget to share this piece via your social media handles.

Camille Kanga and Devika Girish
Business Strategies To Attract New Customers To Your Restaurant Business Strategies To Attract New Customers To Your Restaurant Reviewed by sidex Jay on October 08, 2017 Rating: 5


  1. Very Informative. Thanks for sharing. Looking forward.

  2. Nice tips. I love the branding strategy.

  3. Nice post. Enlightened me more on restaurant business and its strategy.

  4. The guidance provided here can be proved very helpful for both the new entrepreneurs and the old performing groups in this business.. I must say..

  5. This tips are really helpful.

  6. Your opening statement is fantastic and made me smile. I think running a restaurant is one of the most diversivr and expensive business you ever can run for. But of course can be so much giving back. The challenge i see: any of the areas you named can be a winner or dinner

  7. Lol, thanks for your audience

  8. Which one is the most important factor ? is it branding , incentives or something else

  9. Is a really great article I love this keep it up bro

  10. Branding is a very important factor

  11. Branding and reducing waste time i just the main factors i can think off right now just cant imagine going to a restaurant and i just cant get my meal quick as possible, then its gonna be a big no no for me, thanks for the tips

  12. VERy good and I have got to agree!

  13. A nice post... A lot of points to take

  14. Less time to wait is important. Customers come to eat and they need the service right away..

  15. Thanks for sharing such a nice blog. Very little has been written about it.


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