How To Target The Best Traffic Source With Facebook Ads - Online Marketing

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Facebook ads is one of the largest online platforms when it comes to online marketing and advertisements. With Facebook ads, you are at liberty to target or choose from over 2 billion active users worldwide, which makes it easy to target the best traffic source based on your choice and area of demand. In other words, you can dedicate your advertisement to only those who are most likely to show interest and engage with what you are advertising.
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On the other hand, targeting the wrong audience will make you lose your money due to low ads engagement which is bad for business. Without adequate data, it's had to predict which part of the world is most likely to engage with an advertisement. But with the right statistical tool, you can easily target the best traffic source for your next Facebook ads campaign so as to get maximum post reach and here is a pictorial explanation on how to determine which part of the world is most likely to engage with your sponsored ads.

How To Target The Best Traffic Source With Facebook Ads

Before reading further, it is quintessential that you understand the basics of online marketing which including using a catchy headline and understanding the marketing time frames for each environment. Even with the right target, a bad advertisement heading or posting at the wrong time of the day may also reduce traffic engagement. So here is how to identify and target the best traffic source using Facebook ads:

Step 1. Firstly you need to get the keywords in the headline of the post that you are about to boost. For example, let's assume you want to do a sponsored ads in a post titled "How to make money online as a contractor".
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The keywords in that topic should be "make money online" and "how to make money online". The former is a short phrase while the later is a long tail keyword. After you must have identified the keywords in the topic that you want to advertise, then goto the next step...

Step 2. Open your web browser and goto this URL Google Trends. Click on the search icon above the page and then search the identified keywords above
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As you can see that Nigeria, Jamaica, and Ghana appeared sequentially in the search results for both keywords. Which means that Nigerians have more interest in making money online more than any other country in the world. Therefore Nigeria is a potential traffic source for that particular post topic. However Nigeria is a large and populated country, you will need to pinpoint the specific area in Nigeria where people search for those keywords mostly. In order to narrow your search deeper, all have to do is to click on Nigeria in the search result and more subregions where those keywords searches occur will be displayed on your screen.
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It is obvious that Anambra state and Osun state has More interest in the keywords. To step 3

Step 3. Now that you know the best traffic source for your Facebook ads campaign, the next thing is to go back to Facebook and configure your ads campaign to target people in Nigeria specifically to those in Anambra state and Osun state.
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Also, don't forget to select the option that your ads should only be shown to those who are most likely to visit your site or to those who are most likely to engage with it, however that will depend on the purpose of the advertisement.

I hope this is helpful, kindly share with friends using the social media button.



How To Target The Best Traffic Source With Facebook Ads - Online Marketing How To Target The Best Traffic Source With Facebook Ads - Online Marketing Reviewed by sidex Jay on October 27, 2017 Rating: 5

15 comments:

  1. Facebook is one of the social media to get traffic from.

    Running your ads well can make you get more traffic.

    Thanks for sharing these tips here.

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  2. Niche Post brother, i like content you 😀

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  3. Nice blog and well informative article on acquiring targeted traffic and prospective customers with Facebook ads. I actually learnt more on the use of catchy headline with keyword and understanding marketing time frames for each environment while runing advert. The introduction Giogle Trend is a gold gem Thanks anyway.

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  4. I've been really hesitantly about boosting on facebook because I heard it wasn't effective but I'll try this method and see if it works.

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  5. This was very informative. Especially the Google trends you explained. Thanks for sharing.

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  6. Thanks for going through the post

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  7. And to sttart your own company, no?

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  8. To be honest I don't think to much of these things - not because I don't want to but because I really don't have an eye for marketing/research studies if you know what I mean ( I honestly just like to write). I do realise I should invest in some online marketing readings, as that would benefit me so much...
    After reading your article, I have to say, it really clarified some things for me - for example, when picking titles for my posts I do try to think of something that will "lure" readers, but I've never thought of actually using a social media platform as a means to 100% gather an audience.
    And I never hear about google trends, that comes in so handy to establish your priorities!
    Also, the way you wrote this one is really accessible - I really appreciate it. Posts about increasing traffic or online marketing are in general really boring, but this one was cool.
    Great read! :)

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  9. Yes I agree, Facebook is best way to get legal traffic. This is very helpful for the person who just started blogging.

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  10. am glad you all learned something new from this Post.

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  11. Really informative. I've found FB ads to be really effective if done properly.

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  12. Very valid points there. I however feel the level of customization on facebook is far below what we can do on Google. However FB is a devil we have to live with and learn its nuances. Better late than never! Nice tips. thanks

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  13. It is the targeting that makes your ad successful! You explained it well!

    ReplyDelete

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